Natural Soaps Are A Hit Online

natural soaps on dishThe natural soap bar market has evolved online.  Today, there are many companies selling handmade natural soap on the internet according to The San Diego Union Tribune:

Jack Haldrup, a 31-year-old San Diegan, epitomizes this shift to small business 2.0. He makes $6 million a year selling a product that’s been around since ancient times: plain and simple bar soap. In a retail world dominated by massive players like Procter & Gamble and Unilever, how is there room for yet another soapmaker?

There’s nothing particularly mind boggling about Haldrup’s soap, mind you. It’s natural, made from lye, vegetable oil and a variety of scented essential oils. It comes as a bar wrapped in brown packaging, smelling very woodsy and wild in flavors like “Pine Tar,” “Bay Rum” and “Spearmint Basil.” The soap’s schtick is that it’s made for men. More specifically, it’s for the manly chops-his-own-firewood male, who wants natural soaps but doesn’t want to smell like lavender and patchouli.

Fittingly, the company’s name is Dr. Squatch. As in Sasquatch — the hairy, ape-like figure from North American folklore who stomps around woods and lakes.

In a few short years, Haldrup has gone from selling a few bars of soap per week out of his Midwest apartment, to shipping out 1,500 to 2,000 soaps a day. Today, the company’s products are manufactured in Indiana and North Carolina, with distribution in Ohio. Craving the West Coast life, Haldrup moved to San Diego a couple of years ago and established his headquarters in Little Italy.

Here’s another interesting story about another individual who succeeded in selling natural handmade soap online that started small but eventually grew to a profitable business as mentioned in the online article by North Texas Daily Online Publication:

What started as a small hobby has become a full-blown business and a full-time job for Kimberly Bien.

“That hobby left a gift-giving [reward] and demand for [products].” Bien said.

It was not until September of this year that her business, Salted Sanctuary Soap, expanded into a store in Denton after 10 long years of hard work and dedication. Bien began her hobby of soap-making when she started creating her own skincare products because of the skin sensitivities she experienced. She saw it as an opportunity to become more aware of the different ingredients that go into a product and to avoid unnatural ingredients.

From previously working in the cosmetic industry to growing up around her grandmother’s hair salon, Bien had a natural affinity for products and the process behind creating them. In 2012, what was once a hobby soon developed into an actual business when Bien began selling her soap products at the Denton Community Market.

“In the beginning it was a slow start,” Bien said. “It was a great way for me to develop my product line and build my customer base.”

However, not everything was easy for the Denton resident. Bien recalls the time it cost her $11 to rent a booth when she only made $9 worth of sales. Her $2 loss, for some, would mean giving up, but for Bien,

it only motivated her to continue growing and remain hopeful.

“Days like that happen but you stay with it because it’s [just] the beginning,” Bien said. “There is always something positive that comes from a slow day.”

Her optimism curated a successful business that only continued to grow and expand. While working full time as a purchasing card coordinator at UNT, Bien realized she was at a point in her life where she could only manage one of her two jobs. In 2016, shesaid her goodbyes to UNT and said hello to Salted Sanctuary Soap, which she would make her full-time job.

Before opening her own store, Bien continued to feature her work at various markets outside the Denton community. From Madewell shows to Bastille Day in Dallas, Bien began to expand her brand and find her customer base.

Kimberly Bien is the owner of Salted Sanctuary Soap. Her retail store in Denton opened on Sept. 1. Mallory Cammarata

As we can see, making natural handmade soap is not only a clean solution, but its also seems like a very lucrative business to start online.

Looking to buy organic soap?  Visit: